Orthodontics shapes how you chew, breathe, speak, and smile.
Beyond Straight Teeth
Celebrate World Orthodontic Health Day on May 15—because a healthy, aligned smile can change a life!
World Orthodontic Health Day, observed every May 15, unites orthodontic professionals, patients, and the public to highlight the importance of proper alignment and oral health.
Organized by the World Federation of Orthodontists (WFO), it’s a global call to celebrate the power of orthodontic treatment in improving people’s well-being, confidence, and overall quality of life.
Why it Matters
Overall Well-Being
A properly aligned bite reduces oral health complications and boosts self-esteem.
Global Unity
By joining this event, you’re part of a worldwide movement that empowers individuals to prioritize their orthodontic health.
Annual Theme
Beyond Straight Teeth – this year we highlight how healthier smiles can create ripple effects in families and communities.
Core Values
WOHD emphasizes several key themes and messages:
Health
Promoting the importance of orthodontic health in overall well-being.
Wellness
Highlighting the benefits of specialist-provided orthodontic care for long-term wellness.
Happiness
Celebrating the joy that a healthy smile brings to individuals.
Caring
Showcasing the dedication and care provided by orthodontic specialists.
Download Resources
Unity
Demonstrating how the field of orthodontics brings together orthodontic specialty-educated professionals and patients from around the world.
Excellence
Committing to the highest standards of specialty orthodontic practice.
Beauty
Appreciating the aesthetic benefits of orthodontic treatment.
The Theme: Beyond Straight Teeth
We’re proud to share this year’s World Orthodontic Health Day theme, Beyond Straight Teeth, which highlights a broader understanding of orthodontic care. This theme is designed to help members, patients, families, and communities recognize that orthodontics is about more than appearance alone. Orthodontic care can influence how people chew, breathe, speak, and smile, while also supporting oral health, confidence, and quality of life.
More Than Appearance
This year’s theme emphasizes that orthodontics is not merely cosmetic. It plays an important role in function, comfort, facial balance, and long-term well-being.
Clear, Accessible Talking Points
Simple message areas help explain how orthodontic care can affect chewing, breathing, speech, oral health, confidence, and everyday life.
Educational, Evidence-Based Framing
The theme supports responsible, health-focused communication that helps audiences better understand the broader value of specialist orthodontic care.
Flexible for Multiple Audiences
This messaging can be used across professional, public, academic, and community-facing communications, making it easy to adapt for different platforms and materials.
Global Awareness Opportunity
Beyond Straight Teeth creates a strong platform for raising awareness worldwide and encouraging conversations about orthodontic health in every community.
How You Can Participate in WOHD
Celebrate in Your Practice
- Host Local Events: Whether it’s free consultations, educational events, or fun activities, this is your chance to engage with your patients and community.
- Promote WOHD: Share the WOHD message in your practice and raise awareness about the benefits of orthodontic health.
Social Media Challenge
- Post on Social Media: Use the hashtag #WOHD2025 and #AWorldOfSmiles to celebrate your practice’s efforts in promoting WOHD. Tag @worldfederationoforthodontists to amplify your message globally.
- Share Patient Transformations: Showcase before-and-after photos, success stories, or orthodontic care tips.
Download the WOHD Toolkit
- Download the Toolkit: Get all the official WOHD materials (posters, social media templates, press releases) and start spreading the word.
Resources for WFO Members
As a WFO Fellow, you have exclusive access to these resources to help promote WOHD and engage your patients:
Logo Files
The logo of the World Federation of Orthodontists (WFO) is the symbol of specialty and high quality orthodontic care through the world. It is:
- the official registered trademark of the Federation
- the property of the Federation
- the sole logo used in conjunction with and/or to promote WFO activities and events.
The logo of the World Orthodontic Health Day aims to become an easily recognized icon of orthodontic care across the globe.
Posters & Postcards
Download WOHD 2025 posters ready for printing and displaying in your practice. Customize them with your practice logo and local details to help raise awareness about WOHD in your practice and community.
Social Media Graphics
Get your ready-to-share graphics for Facebook, Instagram, and LinkedIn and help your practice spread the word about WOHD by sharing posts, countdowns, and engaging images.
Email Content
Pre-written, customizable email templates will streamline patient outreach so you can invite them to participate in WOHD events or special offers.
Press Releases
Our press release templates will help you promote WOHD in your community via local media outlets such as newspapers, radio, and TV.
Video Concepts
Showcase your practice’s participation in WOHD with these ideas for short video content, like patient testimonials or “behind the scenes” content.
Celebration Ideas
Get a list of fun ideas to celebrate WOHD in your practice or community, such as hosting a “Smile Contest” or organizing a patient appreciation event. Get creative and engage your patients and staff in a meaningful way!
Start Engaging Your Community!
Use hashtags #WOHD and #AWorldofSmiles and encourage everyone to post photos and success stories from their orthodontic journeys to inspire and encourage others to seek care and celebrate their progress.
